Welcome to the 2008 Precision Marketing Response Awards in association with The International Direct Marketing Fair
Unlike many schemes which reward niche initiatives and gimmicks, the Response Awards have always remained true to their heritage by ensuring each winning campaign passes the three key elements of any successful direct marketing programme – strategic insight, creative excellence and outstanding results.
Judged by many of this industry’s finest – top clients with millions of pounds to spend, award-winning creatives, senior suits and leading industry figures, the Response Awards are now in their 13th year.
Of course, during this time we have seen many exceptional campaigns, employing a wide variety of techniques. All too often, when you sit on judging panels, you are presented with campaigns that, although hard-working, are never going to be victorious. But one thing our previous award-winning entries had in common was that they had a great story to tell. They made the judges sit up and listen, and had the “I wish I’d done that” factor. Does your campaign pass this test?
This year, I am delighted to welcome back John Townshend, Creative Partner of Rapier. Together, we have brought together a top line-up of judges, experts drawn from all sections of the industry – client companies, agencies and trade bodies – and I’d like to register my thanks to them for giving up their time to help us this year.
Good luck; let the best work win.
Charlie McKelvey
Editor